Today’s consumers, more than ever, demand authenticity from the brands that they embrace and adore. Beverage marketing veteran Christian McMahan will take you through a journey of examples and best practices to help inspire you how to make the most out of your brand and effectively communicate it to your target consumers.
- Understanding the true soul of your brand and how to unlock it
- How to craft your story and message effectively
- How to use creative content and the right media channels that are the best fit for you
- The role of packaging and design, the one thing your consumer is guaranteed to see
- Understanding how to bring it all together to form the right marketing mix and growth drivers to invest in for long-term success