Everyone is looking for new ways to create visibility for their product beyond their own audience. How can you use influencer marketing to achieve this goal? Join our panel as we discuss the ins and outs of this specific type of marketing and how to make it work for your business. From how to engage influencers and get them to share your brand story authentically to what makes a good influencer and how to find them, our panel will provide you the secrets to success. Topics to be addressed will include what platforms work best, what makes a campaign successful and what to do to avoid legal pitfalls along the way. Bring your questions!