Creating an Effective Loyalty Program for Your Craft Brand

Are you leveraging the passion your customers have for your craft brand? Already have a loyalty program but want to take it to the next level? Learn the ins and outs of creating an effective loyalty program for your distillery or brewery including promotion, implementation and management using key technologies and proven customer service tools. Whether you are a cidery, meadery or winery, learn how to structure your program, review recruitment and retention strategies, implement staff training and incentives, and create effective marketing techniques for success.

Key Takeaways:

  • Evaluation tools for your current customer base
  • Steps on how implement an effective program for your particular brand and industry, including structure, training and marketing based on your strengths and challenges
  • Program Management tools and techniques



Karen Barnes

Owner Wine Direct Marketing Services, Inc.