Creating the Right Visitor Experience for Your Brand

The days of “build it and they will come” are long gone. Your tasting room, brewpub, or tour are about customer interaction and the visitor experience needs to be an integral part of your marketing plan. Make your customer and visitor experience true to your brand. Join us as we help guide you through the importance of establishing goals and objectives for your venue, determining your target audience, understanding staff and staffing, and ensuring that customers’ experience matches the brand you are striving to promote.



Nate Young

Marketing Instructor Portland State University