Plenty of companies build a website, then never touch it again. Something resembling an island, especially in being isolated or having little or no direct communication with others. A website is simply a tool for your business, a small piece of your overall marketing drive. In order to properly drive traffic to it, you must align your content and follow the rules of the internet gods. In this session, A Website is an Island Unless You Drive Traffic to It, we will outline the do’s and don’ts of building a website and how to organically drive website traffic. We will discuss the user experience from navigation, overall design aspects, and removing the clutter. You will walk away with suggestions on how to drive traffic organically to your website through multiple pathways to ensure traffic.