Christian McMahan

 

Christian McMahan is Managing Partner at Smartfish Group, a marketing, creative and design agency. McMahan has over 20+ years of beverage and marketing experience including his work as Chief Marketing Officer for Heineken USA and Vice President of Marketing for Diageo North America.

McMahan’s campaigns have earned top honors at Cannes, The Effies, Clios, and DA&D among many others. He has been a pioneer in the digital and social media space in the beverage segment and has been profiled in ABC News, CNBC, Forbes, and The Wall Street Journal.

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Sessions

Authenticity Above All Else: How To Effectively Communicate Your Brand Story