Karen Barnes


Karen Barnes has been working in the wine industry for over eighteen years, focusing on Direct to Consumer sales and management. She began Wine Direct Marketing Services in 2002, managing wine clubs, allocation release programs, online marketing and eCommerce solutions for small and virtual wineries who want to increase and expand their Direct to Consumer business. A graduate of the University of Colorado, Boulder with a degree in English and History and graduate studies in Technical Writing, Karen is a member of the University of Colorado Alumni Association’s Director’s Club and has been involved with the annual Direct to Consumer Wine Symposium as past Chair and a Steering Committee Member for several years.

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Creating an Effective Loyalty Program for Your Craft Brand