Shannon Pestoni is the co-founder of Jelly Jar Wines, a boutique wine company located in the Napa Valley. She began her wine business career in 1997 working for Niebaum-Coppola Winery as part of the innovative team that brought the first online wine sales to consumers. In 2001 she began focusing on small, boutique sized winery management and sales through her brand consulting business. Pestoni and her winemaker husband, Andy Pestoni, launched Jelly Jar Wines in 2004. They produce wines from both the Napa and Lake county appellations.