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Schedule at a Glance

 

Marketing (M)

 

Business Development (B)

 

Regulatory (R)

Tuesday, May 6, 2014
1:00 PM -
2:30 PM
Opening General Session: Craft as Community - A Brooklyn Case Study
2:45 PM -
3:45 PM
M3: Packaging Your Brand: Balancing Form, Function, and Scalability B8: Managing Your Distributor R5: Are Your Ads and Marketing Programs in Compliance?
4:00 PM -
5:00 PM
M3: Packaging Your Brand: Balancing Form, Function, and Scalability (cont'd) B1: The Future of Your Craft Business: Creative Strategy – Planning for Success R3: Stacking Licenses: Making the Transition from One to Multiple Craft Commodities
5:00 PM -
7:00 PM
Exhibit Hall Reception

Wednesday, May 7, 2014
8:00 AM -
8:30 AM
Continental Breakfast
8:30 AM -
9:30 AM
M1: Social Media 101: The What, How, and Why of Networking in a Regulated Space B4: Maximizing Your Tasting Room Experience R2: Don’t Like the Law, Change It: Facing the Challenge of Arcane Law
9:45 AM -
10:45 AM
M4: The Practical Path to Press and Media B6: Distribution 101: Finding a Distributor for Your Product R4: Local Communities: Opening the Door for Craft Businesses
11:00 AM -
12:00 PM
M7: Entrepreneurial Triumph: Lessons Learned from Pioneers of the Early Revolution B2: Engage Customers and Create Loyalty R6: Trademark Primer
11:30 AM -
1:30 PM
Exhibit Hall Open / Lunch 
1:30 PM -
6:00 PM
Exhibit Hall Open
4:00 PM - 6:00 PM Exhibit Hall Open/ Wine, Beer, & Spirits Happy Hour

Thursday, May 8, 2014
8:00 AM -
8:30 AM
Continental Breakfast
8:30 AM -
9:30 AM
M2: Social Media 201: Maximizing Your Engagement B3: You Can Use Data to Win in Your Market R1: Distribution Law Primer
9:45 AM -
10:45 AM
M5: Sending the Right Message: Defining and Refining Your Brand B3: You Can Use Data to Win in Your Market (cont'd) M6: Marketing on a Shoestring
11:00 AM -
12:00 PM
M5: Sending the Right Message: Defining and Refining Your Brand (cont'd) B7: The Distribution Dance: Choosing the Right Distributor for My Brand B5: Choosing Events that Will Propel Your Brand
12:00 PM -
1:30 PM
Closing General Session: Innovation: Evolution, Revolution and Moving Craft Forward / Lunch

03/19/14 (Subject to change)

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