Eli Aguilera


Eli Aguilera is the Senior VP of Merchandising at Total Wine & More. He partners with over 3,000 suppliers and leads an organization that has over 30,000 SKUs of Spirits and Beer. Total Wine & More is the largest independent retailer of Wine, Spirits and Beer in the country and is one of the fastest growing in the space.  By the end of 2018 Total Wine and More will operate over 190 stores in 23 states. Eli has worked at Total Wine & More for over four years.  Prior to joining Total Wine & More, Eli started his career as a Store Manager at Wal-Mart and later did Brand Building at Procter & Gamble and Anheuser Busch. He has a passion for brand building and the alcohol beverage industry.

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Retail Strategy Part III: Growing into Chains

Keynote: How to Win in the Retail Space by Elias Aguliera, Senior VP of Merchandising, Total Wine & More