The Distributor/Producer Partnership Part I: Finding the Right Distributor for Your Brand
To make the distributor producer partnership work, you need to find the right distributor to fit your brand. But how do you determine who is the best fit? Understanding your distribution needs, the distributor’s portfolio balance and the differences between large and small distributors is key to better determining your next step to identifying your new partner. Do you need the reach and resources of a large distributor? Or the personal attention and support of a small distributor? Or can you have your cake and eat it too (a combination of both)?
