2024 Awards of Excellence in Tasting & Tap Rooms and the Craft Beverage Industry

The Excellence in Craft Beverage Expo Awards Program is designed to recognize and celebrate outstanding achievements in the craft beverage industry, specifically honoring manufacturers, designers and producers with exceptional contributions. The program covers various categories.

Awards - Categories

Best New Brand
(Under 3 Years)

Innovation: Uniqueness and originality in the concept and product offerings.
Quality: Exceptional craftsmanship, and overall product excellence.
Market Impact: Positive reception in the market and growth potential.

Best Packaging Design

Creativity: Uniqueness and originality in bottle design.
Branding Alignment: Integration of design with the overall brand identity
Functionality: Practicality and suitability for the beverage it contains.

Best Branding/Marketing Campaign

Strategic Planning: Clear objectives and effective planning in the marketing campaign
Creativity: Originality and innovation in campaign execution.
Impact: Measurable results and positive reception within the target audience.

The Excellence in Tasting & Tap Room and Craft Beverage Awards Program seeks to inspire excellence in the tasting and tap room and craft beverage industry and provide wider recognition and visibility to those who contribute significantly to the overall experience.

Awards - Criteria

Judging Process

  • An expert panel comprised of Tasting & Tap Room and Craft Beverage Expo Advisory Board Members along with industry professionals, designers, and experienced educators will evaluate nominations.
  • Evaluation will be based on a scoring and rating system, considering the specific criteria for each category.
  • Judges may conduct on-site visits, where applicable, to assess firsthand the nominee’s contributions and achievements

Benefits of Competing

  • All nominees/finalists will be recognized on the event websites along with onsite at the Tasting & Tap Room Expo May 7-8 in Reno, Nevada
  • Winners in each category will receive an award onsite and be individually recognized during a special ceremony at the Tasting & Tap Room Expo | Craft Beverage Expo on May 7-8 in Reno, Nevada
  • Winners will receive physical awards and electronic winner logos for digital promotion
  • Winners receive print and digital exposure through placement in industry publications and promoted through various channels to enhance their reputation including at SommCon 2024
  • Promotion on SommGo, SommCon’s on demand streaming education resource for the professional adult beverage community
  • A press release announcing winners will be distributed after event with a template provided to winners for individual distribution

Nomination Process

  • Nominees may be contacted to submit additional supporting materials such as head shots, biographies, images, videos, testimonials, and documentation of achievements after they submit.
  • A selection committee will review nominations and determine finalists.

Important Dates & Cost

The Excellence in Tasting & Tap Room and Craft Beverage Awards Program seeks to inspire excellence in the tasting and tap room and craft beverage industry and provide wider recognition and visibility to those who contribute significantly to the overall experience.