Growth Strategy Part II: Launching New Products with Your Distributor

Launching a new product is a major event for any brand.  In addition to the time and effort that goes into development of the product, producers need to take the time to research the business side – where does it fit in the distributor’s portfolio? What price point is best?  How will marketing and sales be handled vs. other similar products in the marketplace? Understanding what roles, you and the distributor play in this process and how best to communicate will increase your chances of a successful launch.



Laura Webb

Founder/Partner Webb Brand Consulting and ELA Consulting Group

Matthew Baris

Chairman and Vice-President of Brand Strategy and Innovation Altitude Spirits and Spirits Consulting Group

Michael Gray

Division Manager, Business Spirits Republic National Distributing Company