Building an Inclusive Team and Reaching a Diverse Consumer Base

The craft beverage industry should reflect the community it serves and to strive to make a space at the table for underrepresented groups. Despite the progress that has been made there is still a long way to go. How do we attract a diverse workforce and customer? What initiatives have been successful and where can more be done? Gain insight from our panel on growing inclusive spaces inside and outside your organization.



OJ Lima

President Taste Select Repeat

Aadam Soorma

Head of Marketing and Guest Experience Trace Brewing

Samara B. Davis

CEO/Executive Director Black Bourbon Society / Society Marketing Group Executive Director Diversity Distilled

Day Bracey

Founder Barrel & Flow Fest

Hannah Ferguson

CEO & Owner D.O.P.E Cider House & Winery