Marketing Disruption and How Craft Beverages Win
The concept of ‘craft’ has truly disrupted beverage alcohol to the tune of billions of dollars in sales while creating hundreds of thousands of jobs. That said, corporate ‘craft’ has come on strong too. Join Julia Herz, one of craft beer’s biggest champions who helped grow independent craft from $6B to $28B, as she talks disruption and the art of marketing to win customer loyalty. In this session, we will take a look at the basics of effective marketing, case studies on what works/what does not, how craft beer disrupted the beer category, and what is ahead for ‘craft’ beverages.