Distribution Strategy Part I: Do the 4 Ps Still Matter?

The 4 Ps, Price, Product, Placement, Promotion, have always been the cornerstones of distribution.  But with the proliferation of independent producers, the consolidation of distribution and the introduction of technology and regulatory changes are the 4 Ps still the driving factors for success?  Understand what roles self-distribution, DTC and tasting rooms can play in the overall success of your distribution plan and how independent producers can capitalize on the changing landscape.



Chris Denny

Founder, President The Engine is Red

Bill Kerr

Founder & Director of Brands Ammunition Wines

George Kossl

Senior Sales Executive Encompass Technologies Development, Inc.

Michael Rutter

Director of Distribution & Warehouse Rhinegeist Brewery

Joe Heron

Founder Copper & Kings American Brandy Company