The Distributor/Producer Partnership Part I: Finding the Right Distributor for Your Brand

To make the distributor producer partnership work, you need to find the right distributor to fit your brand. But how do you determine who is the best fit? Understanding your distribution needs, the distributor’s portfolio balance and the differences between large and small distributors is key to better determining your next step to identifying your new partner. Do you need the reach and resources of a large distributor? Or the personal attention and support of a small distributor?  Or can you have your cake and eat it too (a combination of both)?



Laura Lodge

Owner/Consultant Distribution Insight

Candace Moon

Partner Dinsmore & Shohl, LLP/Craft Beer Attorney

Paul Vander Heide

Founder Vander Mill

Paul Benner

Co-Founder/Owner Platform Beer Co.

Michael Rutter

Director of Distribution & Warehouse Rhinegeist Brewery

Michael Minton

Owner Dauntless Distributing