The Distributor/Producer Partnership Part II: Setting Expectations, Legal Documents & Contracts

You’ve selected your distributor, now what?  Like any good partnership, be it a marriage or a business, it’s time to set the expectations.  Communication, deliverables, goals, vision, roles – each one of you plays a part in making the distribution of your product successful.  Setting the terms will go a long way to setting expectations.  Terms and contracts which are agreeable to both parties will pave the way to a successful partnership.  What do you need to know before signing on the dotted line?



Laura Lodge

Owner/Consultant Distribution Insight

Candace Moon

Partner Dinsmore & Shohl, LLP/Craft Beer Attorney

Paul Vander Heide

Founder Vander Mill

Paul Benner

Co-Founder/Owner Platform Beer Co.

Michael Rutter

Director of Distribution & Warehouse Rhinegeist Brewery

Michael Minton

Owner Dauntless Distributing