Latest Trends in On- and Off-Premise: How to Shift Your Sales and Marketing Strategy to Drive Growth

The pandemic’s undeniable impact in the on- and off-premise market has led to shifts in trends and consumer behavior that have forced brand managers to rethink their sales and marketing strategies. The latest innovations in technology and increasing accessibility to market-specific business intelligence has empowered craft producers to manage their brand and field execution more effectively and remotely. Learn how you can drive growth for your brand by leveraging the current trends and technology in the on- and off- premise market to reach your consumers more effectively, track your team’s efforts, and optimize your strategies in real-time.


Nick Nistico

VP of Sales Overproof TEAM

Marc de Kuyper

CEO Overproof