Keynote – A Non-Traditional Road into the Craft Beverage Industry

In this session, attendees will hear from Lori Ajax, the first chief of the Bureau of Cannabis Control in California, as she shares her unique journey to a career in the craft beverage industry. Ajax’s career has taken her from the California Department of Alcoholic Beverage Control to the regulation of medical and adult-use of cannabis in California, to the California Craft Brewers Association, making her a valuable voice for the industry. During this session, she will share her experiences and insights on her non-traditional journey to the craft beverage industry. Attendees will learn about the challenges and opportunities and how to overcome obstacles to achieve success. This session is a must-attend for anyone interested in the different roads that can lead to a career in craft beverage and for those who are looking for inspiration and guidance in their own career journey.



Lori Ajax

Executive Director California Craft Brewers Association