Distribution Strategy Part II: Sales, Marketing & PR for Distribution

Successful distribution requires a sales, marketing and PR strategy which is aligned with the overall distribution approach.  Building a sales, marketing and PR strategy based on how and where – tasting rooms, self-distribution, home market, etc. – will be instrumental in your brand success.  Partnering with your distributor and understanding their marketing and sales efforts as well as communicating on pricing and promotion will help you to build staff and programming to support everyone’s hard work. Learn how to align your efforts including education, product announcements and events to get the word out and increase product awareness and sales. And learn what all those acronyms mean too!



Chris Denny

Founder, President The Engine is Red

Bill Kerr

Founder & Director of Brands Ammunition Wines

Dane Wolz

Marketing Manager Republic National Distributing Company

Michael Rutter

Director of Distribution & Warehouse Rhinegeist Brewery

Dana Huber

VP, Marketing/Public Relations Huber's Orchard, Winery & Vineyards

Joe Heron

Founder Copper & Kings American Brandy Company