Sustainable Packaging Design – A Patagonia Approach
Packaging is filling landfills and the resources used are warming the planet. Every brand has an obligation and more important, an opportunity to advance the responsibility of their packaging. Inspired by the projects our firm has conducted with Patagonia, on research, packaging design and related brand work — this session will go into a creative approach to sustainable packaging practices. No brand has achieved perfection, or ever will, but there are methods and practices to move along the spectrum of more responsible packaging.