Adam Lambert


Adam has spent the last 26 years learning from just about every angle of the beverage industry. Starting out as a grocery store liquor clerk to growing into his current role as Founder of Craft-Union and managing partner at Michigan Bev Co. Previous roles include President of Michigan Brewers Union, Chief Revenue Officer at BrewDog USA, COO for Storied Craft Breweries, participating and evaluating M&A in all beverage categories, VP of Sales for Virtue Cider part of ABI’s High End group, VP of Sales for New Holland Brewery and Distillery, 7 years as VP of Sales for Dogfish Head Craft Brewery and 6 years as National Sales and Marketing Manager for Rogue Ales. Past experiences include owning a wine distribution and brokerage company, managing the west coast as a brewery brand manager for SLO Brewing Company, Sales rep for Wine Warehouse and a proud graduate of Cal Poly San Luis Obispo. Adam has been a member of the Independent Council on 3-Tier Dynamics and long serving member of the Brewers Association Export Development Committee. Adam has been a featured presenter at the Craft Brewers Conference, Brewbound Brew Talks, Beverage Trade Network, and the Bar and Night Club Show. Featured article in the New Brewer Magazine September / October 2018.

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Navigating Markets – States and Wholesaler Networks