Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Southern Glazer’s Wine & Spirits, Ste Michelle Wine Estates and Constellation Brands.
His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben and his team of experts have helped more than one hundred clients improve their sales success over the last eight years.
In 2022, Ben founded the Wine Sales Stimulator group coaching program. Wine Sales Stimulator provides winery and distillery owners and executives everything they need to grow sales. The program includes online classrooms, a private networking group, and weekly live coaching sessions. The self-paced training modules cover thirteen topics relevant to increasing sales.
Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly.