Damien Wilson


Dr. Damien Wilson is the inaugural Hamel Family Chair of Wine Business Education with SSU’s Wine Business Institute. Dr. Wilson arrived in California in 2015 with 20 years of professional experience in the wine sector. This commercial experience facilitated him achieving the first-ever Honors Degree in Wine Business with the University of Adelaide, and this qualification is among his four degrees in the discipline of Wine Business. He joins us from Burgundy’s School of Wine and Spirits Business, having established a European professorial career after having started with the University of South Australia in 1999. Dr. Wilson worked within the prestigious Wine Marketing Group where he worked on a series of wine business research projects investigating consumer adoption patterns, purchasing motivations and retailing strategies. The client list extends from global organizations such as Pernod-Ricard and the Fosters group, through to boutique wine producers. His professional and research interests have realized an extensive list of trade, consumer and academic publications on crowdfunding, wine consumer behavior, tourism and technology. Dr. Wilson’s most recent book chapter on ‘Innovation Management in the Wine Sector’ is the culmination of two years of work to identify and encapsulate the key findings from the emerging field of innovators in wine business.

Moderator: Opening General Session (Wednesday, May 18, 2016 10:00 am–11:30 am Room 1)

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Opening General Session