Dan Betzler


Dan has over 12 years of experience in the alcohol beverage industry; with expertise in packaging, new item development, sales, and shelf planning/shelf merchandising. Previously, Dan was working with Imperial Beverage as a National Account Manager, advising large retail customer on shelf strategy, new item selections, and merchandising initiatives. Dan is currently the Category Manager for Wine and Spirits at SpartanNash for all corporate retail locations across 9 states.

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