Devaraj Southworth


Devaraj Southworth is the Co-founder and Chief Executive Officer of Thirstie, a leading e-commerce solution helping alcohol brands grow and scale through a proprietary platform. As a serial entrepreneur, Southworth has been a leader in business, digital media, and mobile technology for over 20 years.

Since founding Thirstie in 2014, Southworth has guided the company to help alcohol brands power consumer online transactions within an industry three-tier system-complaint platform through a robust API and expansive retail network. The Thirstie platform also provides brands with transparency into all data, consumer insights analytics and ROI to improve performance marketing.

Prior to Thirstie, Southworth served as a vice president at American Express, overseeing e-commerce, payments, product innovation, and investments. Before joining American Express, he was the founder and president of iThink Labs, a digital agency that sold to an Inc. 500 company specializing in ecommerce.

After consulting for Deloitte and Accenture, Southworth became a fund advisor to ENIAC, a venture capital firm specializing in angel, seed, startup, and early venture investments. He is also the Vice Chair to the Second Chance Foundation, a non-profit organization that focuses on alleviating poverty in South India. Southworth holds a Bachelor of Arts in Organizational Psychology and Investigative Journalism from Ohio Wesleyan University.

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