Eric was born in Cuba and emigrated to the U.S. at 7 years old. Growing up hearing stories of his dad’s heyday making rum at Havana Club inspired him to launch Pa’lante. He developed a brand that authentically represents the U.S. Latin community and disrupts the rum category with innovative products. He’s worked in the bar and alcohol industries since he was 15, with stints at craft distilleries and breweries and at an organization funded by the top suppliers in the world. For the past three years he’s been building Pa’lante from Brooklyn, NY.