Larry Vincent


Larry Vincent serves as the Chief Branding Officer at United Talent Agency. During the past 20 years, he has worked with some of the world’s most beloved brands, including Disney, MasterCard, Mattel, Microsoft, the NFL, Oakley, and Sony Playstation.

Vincent is an award-winning writer and speaker whose last book, Brand Real, was selected by strategy+business magazine as one of the best business books of 2012. He is also a frequent contributor to publications that range from Forbes, The Conference Board Review and European Business Review. Recent speaking appearances include keynotes at South by Southwest, The Conference Board and International CES. He is also a frequent host for Live Talks LA, where he has interviewed Eric Schmidt, Biz Stone, Daniel Pink and TechShop CEO Mark Hatch.

Vincent holds an MBA from the Marshall School of Business at the University of Southern California. He also received his Bachelor’s degree from USC, where he attended the School of Cinema-Television.

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General Session