Mike Kallenberger


Mike Kallenberger founded Tropos Brand Consulting in 2010 after three decades at Miller Brewing Company. At Tropos, Kallenberger develops positioning and communication strategies for a wide range of clients, building on better insights into how strategic marketing connects brand stories to human motivations. Kallenberger’s clients include craft breweries such as Sierra Nevada, Baltimore’s Heavy Seas, and Toronto’s Amsterdam Brewery, as well as specialty coffee and enhanced water brands. He also teaches consumer behavior at the University of Wisconsin.

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Strategies for Inspiring Brands