Paul Evers
tbd is a branding firm in Bend, OR specializing in craft beverages. Paul Evers, President and Chief Creative Director, leads the strategic creative process with his teams to develop powerful brands in craft beer, distilled spirits, kombucha and wine. Working from insight gleaned from consumer research, tbd has successfully staged national brands for success by pursuing relevance with the consumer.
To keep his edge, Evers will occasionally conduct ad hoc consumer research tending the tasting room bar at Crux Fermentation Project, a brewery tbd co-founded in Bend.
