Shane Rietow


Shane Rietow joined the Copper & Kings American Brandy Company as Senior Vice-President Commercial Operations and has grown it to a national brand in 43 states in 5 years.

Born and Raised on the South Side of Chicago, Shane obtained a degree in environmental science at Carroll College in Wisconsin and lettered in football and track. It was there he also discovered the true meaning of Old Fashioned.

Shane has held senior sales executive and management positions at such distinguished beverage companies as Arizona Iced Tea (VP of sales), Red Bull (VP national accounts), Crispin Cider Company (owner/partner), MillerCoors (VP of national accounts), and the Oskar Blues Brewery.

Shane is passionate about mountain biking, exercising, and enjoys brewing beer as a hobby. If he were stranded on a desert island he would bring with him the following: movies – Good Will Hunting, Invincible, and Dazed & Confused; Music – The Avett Brothers, Bob Dylan, Wilco, My Morning Jacket and OAR.

Shane is a lifelong devotee of Da Bears, Da Bulls, Da Hawks and Da Sox. He has now discovered the true meaning of life is Kentucky basketball.

Learn more about Copper & Kings American Brandy Company


Opening General Session: Retail How to Be Seen On- and Off-Premise