Sven Liden


Sven Liden started out his career as an wireless engineer but quickly found himself drawn to the creativity of marketing and the world of entrepreneurship. He founded his first venture-funded startup in 2000, and quickly ran it into the ground… learning quite a lot in the process. Liden has taken lessons from over a decade of brand-building and marketing to launch Black Rock Spirits, his 4th start-up company, which now has distribution in 45 states and 5 countries.

Liden has served as a Director for the Alliance of Angels, was an analyst for Boeing Ventures, and is a judge and mentor for the UW Business Plan Competition and Entrepreneurship program. He has an MBA from the University of Washington and a BSEE from Arizona State University.

Learn more about Black Rock Spirits