Make Your Package a Branding Powerhouse

Discover the three brand pillars that form the foundation for break-through packaging design: your unique selling point, brand personality (who your brand is), and an emotional hook (how it makes your audience feel). Use these three pillars to guide your package design process, and create a differentiated and emotionally engaging package that stands out in market. We will provide examples and exercises for discovering and testing your ideas for each pillar. With your foundation in place, you can make packaging decisions – from design to materials – that help you build a break-through brand.



Cynthia Sterling

Principal/Creative Director Sterling Creativeworks