With more people getting excited about craft and independent beverage production, new brands enter local markets every day. The fight to the top of these markets is often goal #1 in order to increase profitability, build brand recognition, and drive onsite tourism. This session is designed for all levels of experience in which everyone from startups to seasoned pros will learn how to create and implement a local market plan that capitalizes on the strengths of modern digital and word of mouth techniques. Creativity is the driving force behind it all. Attendees will leave with actionable items you can implement immediately upon your return home.