Advanced Strategies to Predict Digital Marketing ROI

In this session we will focus on how you can integrate advanced digital strategies into a cohesive program that gives you positive return on investment.  Explore best practices for analyzing consumer data to better Intercept & Influence your consumer’s path to purchase, easy search engine optimization, building your email list of potential leads, and predicting the value of these efforts.


  • Discover how consumer data analysis can affect your consumer’s path to purchase
  • Identify strategies for building your email list of potential leads
  • Understand the elements required to build a cohesive digital marketing program



Carin Galletta Oliver

Chief Innovation Officer Angelsmith, Inc

Eric Oliver

President & CEO Angelsmith, Inc.

Sarah Pearson

Director of Marketing The Hess Collection