Authenticity Above All Else: How To Effectively Communicate Your Brand Story

Today’s consumers, more than ever, demand authenticity from the brands that they embrace and adore.  Beverage marketing veteran Christian McMahan will take you through a journey of examples and best practices to help inspire you how to make the most out of your brand and effectively communicate it to your target consumers.

  • Understanding the true soul of your brand and how to unlock it
  • How to craft your story and message effectively
  • How to use creative content and the right media channels that are the best fit for you
  • The role of packaging and design, the one thing your consumer is guaranteed to see
  • Understanding how to bring it all together to form the right marketing mix and growth drivers to invest in for long-term success



Christian McMahan

President Wachusett Brewing Company