Branding Your Extension: It’s a Family Thing

As a craft beverage producer, undoubtedly you’ve considered or even tried leveraging high-performers in your portfolio by introducing line extensions. While the upsides are obvious – momentum, awareness, and sales, just to name a few – there are also risks like confusion, cannibalization, and increased competition. Join our presenters as they share proven marketing and branding strategies to build confidence in your new product entry, including the importance of brand story, knowing your audience, what’s in a name and more!



Jennifer Newman

CEO/Co-Owner Young Lion Brewing Company, LLC

Scott Kolbe

Marketing Advisor, Craft Beverages Market Your Craft