Community Collaborations: How Craft Beverage Producers Benefit from Partnering with Local, State & National Organizations

Agricultural and culinary tourism are among the fastest growing sectors of the overall travel industry in the world! Craft beverage producers are part of that mix. From tours, to festivals and events, to spirit dinners and tastings, there are plenty of ways for craft producers to tap into these collaborative marketing partnerships.


  • Identify regional partners with common goals
  • Understand how to build relationships with your local visitor’s bureaus, chambers and tourism organizations
  • Develop collaborative marketing and promotions
  • Bring the media (traditional & non-tradition) into your story



Dianna Stampfler

President Promote Michigan