Content Marketing: The Not so Secret Weapon of Craft

Consumers are savvy – they don’t believe advertising. They want an authentic, quality brand who they can trust. Content marketing provides an opportunity for you to provide meaningful, memorable connections with your customers which will in turn, produce quality leads for your business. Understand how to tell your story, create a voice for your brand, and inform and entertain as you position yourself as a leader in the industry all while influencing the decision makers who buy craft brands. Join Alyssa and Julia, two powerhouses in beer and wine, as they talk you through their effective techniques that get noticed.



Julia Herz

Craft Beer Program Director Brewers Association

Alyssa Rapp

Managing Partner AJR Ventures