Building Your Yellow Brick Road to DTC & E-Commerce
The landscape of traditional delivery to consumers is diversifying with new innovations and laws for DTC, new delivery services, and now some brands solely electing E-Commerce. Join us on a journey down the Yellow Brick Road to look at the DTC and E-Commerce landscape. We will share how to start comparing routes to market for your brand. As new opportunities emerge, have you considered your consumers’ Reveal Experiences when purchasing your brand? Does your brand represent itself on the shelf in retail the same way it is delivered by a service? We will look at not only how to think about your consumers’ experiences but also how to think about packaging strategy for Reveal Experiences and how to maximize packaging impact including the total sustainability story so that your consumers find their Land of Oz with your brand.
