Exporting to the UK and Europe

What do you need to know to begin exporting? Explore the current alcoholic drinks industry in the UK and across Europe as we help you understand each countries nuances and differences. Review the current retail landscape and routes to market as we review case studies of brands which have made the leap. Learn how to craft your message to reach a new audience, both from a brand and marketing perspective.


  • Develop an understanding of the UK and European retail landscape – on-trade; off-trade; The English pub.
  • Explore the competitive landscape for craft producers in the UK and Europe
  • Discuss the routes to market to ensure you get Return On Investment
  • Review the licensing, shipping and cost considerations you must make before moving forward



Myles Pinfold

MD and Director of Brand Strategy and Planning WPA Pinfold Ltd