How to Find Your New Competitive Advantage
Instead of simply fighting for market share, Tom will discuss how helping to create a new market and/or growing a tiny portion of a current market into a very large one is the better strategy. He will explain how market entry must be timed to translate a set of ideas and product at exactly the time the demand is there. Simply put, he will discuss proven tactics to ensure that you are developing the right beverage at the right time for the right audience.
