Leveraging the Resources of Local Destination Marketing Agencies to Expand Your Reach

Join representatives from Travel Oregon, Travel Portland and local Oregon producers to learn how craft and independent beverage producers can and have partnered with their local and regional destination marketing organizations to develop marketing tools, promote their regions, and collaborate across industries to engage with consumers. Understand the resources and programs available to you through local agencies and non-profits such as chambers of commerce and convention and visitors bureaus. Help select the areas to be addressed such as ale and collaborative trails, rural development studios, how to identify tourism resources, accessing agency social channels and online calendars and resources to create unique visitor experiences.  Bring your questions!



Lisa Itel

Global Sales Manager Travel Oregon

Trever Bass

Director of Operations Hopworks Urban Brewery

Michelle McKenzie

Consumer Marketing Manager Travel Portland

Andrew Grossman

Destination Development Coordinator Travel Oregon/Oregon Tourism Commission