Marketing vs Distribution: Two Perspectives on Your Campaign

What makes for a successful campaign? Is it in the eyes of the beholder? Review a campaign through two sets of eyes – marketing and distribution – to see what’s important to whom and why. What works and doesn’t work for each? How important is taste vs. packaging? What gets each of them most excited? What appeals to the consumer from both perspectives?



Steffani Scheurich

Owner/Founder High Spirits Marketing, LLC

Stacy Lauter, CSS, WSET, Executive Bourbon Steward

Director, Sales Finance Republic National Distributing Company