Opening General Session: Shift Happens! Are You Prepared?

You have a great brand right now—but the beverage world is in flux all the time. As consumers’ tastes and preferences change and the market evolves, you need to adapt the way you do business in order to stay competitive. Whether that means rotating the beverages you currently offer, expanding into another commodity, creating new partnerships, finding alternative distribution, rethinking your packaging, reinventing the tasting room experience, tapping into new marketing technologies, discovering new ways to market locally or all of the above, you need to be aware of all of your available options. Start right here—this insightful discussion opens the conversation about what you need to know to survive and thrive when shifts happen.



Fred Bueltmann

Author | Independent Consultant | Beervangelist | Spirited Advisor | Certified Cicerone

Paul Vander Heide

Founder Vander Mill

Alan Kropf

Executive Director of Education Anchor Distilling Company

Joe Heron

Founder Copper & Kings American Brandy Company

Annie Shull

Proprietor/Director of National Sales, Marketing and Distribution Raptor Ridge Winery