The Modern State of Craft Beer and Bev Alc- A BWC Dive into Key Data and Its Application for You

BWC will take you on a tour of the modern craft world diving into key category data, trends, insights, and application.  We’ll start with the headlines we’ve all heard on overall craft performance and top performers. From there, we’ll dive into the stories beneath the surface that may shed some light on what’s driving the trends and may be opportunities for you- including what’s going on in wine & spirits, today’s cross-category consumer, and the impact from both on the industry today and moving forward.  BWC will cover what you need to know for category, channel, style/substyle, mainstream/national/regional/local, pricing, pack-Size, and consumer bev alc consumption insights.



Brian Krueger

VP Business Development & Portfolio Strategy Bump Williams Consulting