Brian Krueger


Graduated from the University of Texas, Austin in 1996 with a degree in Marketing- focusing on Strategic Marketing & Promotional Strategies.  BK is a 24-year Industry Sales Leader with a distinguished and accomplished history of growth and development across multiple National and Regional Craft Breweries.  Rising from New Belgium’s first “Texas Beer Ranger” in 1999, BK spent 17 years growing in parallel with New Belgium’s success and expansion and held the role of Assistant Director of Sales for 5+ Years.  Leaving New Belgium in 2015, BK spent the next 4 years applying his knowledge, experience, and skill set to an extended selection of National and Regional Craft Breweries helping to evolve them into the modern and future world of Craft Beer.  Joining Bump Williams Consulting in 2020, BK now applies his talents and expertise on Sales Systems and Structure, Portfolio Development, Distributor & Retailer Partnership, and Sales Strategy & Growth across the broad spectrum of Beverage Alcohol clients.

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The Modern State of Craft Beer and Bev Alc- A BWC Dive into Key Data and Its Application for You