Understanding Your Value: Financial Impact of Women

Women are currently driving buying decisions, representing 70-80% of purchases made for consumer goods. In the $12-15 alcoholic beverage category, 85% of purchases are made by women. In addition, 40% of the businesses in the US are currently owned by women. But how do you successfully leverage this data into individual success? How can you begin to drive decision making within your organization to help cater to the consumer you know best? And what is the impact on financing and funding to grow women-owned craft businesses? Take a deeper dive into the current financial landscape and understand the value women bring to the business of craft.



Steffani Scheurich

Owner/Founder High Spirits Marketing, LLC