Join Our Live Event on April 24 to See How a Brand Goes from an Idea to Making it to the Shelves!

As part of the upcoming Craft Beverage Expo & Conference, co-locating with Tasting & Tap Room Expo at the Reno Sparks Convention Center on May 7-8, enthusiasts and professionals are invited to an exclusive interactive virtual session titled “Blending Spirits and Stories: Crafting Collaborations” taking place on April 24, 2024. Led by Anthony Culbert from the Black and Brown Podcast, this session is immersive and delves into the art of collaborative whiskey creation.

Details:

Blending Spirits and Stories: Crafting Collaborations

April 24, 2024

1:00 PM PST – 2:00 PM PST

Attendees will embark on a journey through the conception, design and production of the Kinfolk Trust Whiskey, a distinctive blend born from the collaboration of two craft distilleries. Anthony Culbert, renowned for his engaging interview style and expertise in the independent craft beverage industry, will guide participants through the intricate process alongside a panel of experts including OJ Lima of Taste Select Repeat, Keith Barnes of Bainbridge Organic Distillery, and Macaulay Minton from Dark Arts.Whiskey.

This distinguished panel brings together a wealth of experience spanning whiskey production, brand storytelling, and innovation. Explore the narrative behind Kinfolk Trust Whiskey, offering invaluable insights into the challenges and triumphs encountered during the collaborative process.

Participants can expect to gain a comprehensive understanding of collaboration dynamics, creative storytelling techniques, and logistical intricacies involved in bringing a collaborative whiskey to market. Key topics to be covered include pricing strategies, transfer in bond, DSP assignment, and bottling logistics—essential knowledge for aspiring distillers, entrepreneurs, and industry professionals alike.

Who should attend

Aspiring distillers and entrepreneurs in the spirits industry, craft spirits enthusiasts and whiskey aficionados, industry professionals seeking insights into collaborative product development, and individuals interested in the intersection of storytelling and spirit creation!

Take advantage of this opportunity to gain exclusive access to the minds behind Kinfolk Trust Whiskey and unlock the secrets of successful collaboration in the spirits industry.

CBX and Tasting & Tap Room Lineup Continues to Grow

From keynotes and interactive sessions to panel discussions, robust learning opportunities at Craft Beverage Expo & Conference and Tasting & Tap Room Expo span across all industry needs including building an immersive guest experience to pricing, promotion and sales strategies. Glean insights from more than 20 sessions and learning opportunities featuring 30+ speakers, panelists, presenters and experts during the two day event.

All sessions and networking on the show floor are included with your expo registration!

Here’s a glimpse of just a few of the sessions on tap for the LIVE events happening May-8 in Reno, Nevada:

State of the Tasting Room Annual Report – Andrew Adams, WineBusiness Monthly
Raising the Bar: Elevating Hospitality in Craft Beverage Tasting and Tap Rooms – Jennifer Warrington, WISE
Creating Immersive Tasting Experiences in your Tasting or Tap Room – Walter Carter from Danza del Sol Winery & Masia de la Vinya Winery; Sam Gentry from Stranahan’s
The ROI on Educating Your Teams – Marshall Tilden III, Wine Enthusiast
Realistic & Opportunistic: The Modern State of Craft Beverage – Dave Williams, BUMP Williams Consulting – Dave Williams
RTD: Is It All In the Can – Taylor Foxman, The Industry Collective
Building Successful Sales Teams & Distribution Networks – OJ Lima, Taste Select Repeat; Jackie Summers, Jack from Brooklyn Inc.; Rachel Minor Katona, LibDib
Breaking Barriers: Cracking National Accounts On-Premise – Christie Lawler, Cjl Consulting; Kim Cook, Sky Zone
Maximizing the Impact of your Marketing Budget – Mark Colburn, Shinerunner Marketing; Karen Hertz, Holidaily Brewing Company

Craft Beverage Expo & Conference and Tasting & Tap Room Expo come to the Reno-Sparks Convention Center on May 7-8. View the entire line-up!

Registration for the Craft Beverage Expo & Conference is open. Attendees can choose from various ticket options, including expo only, single-day passes and full conference access.

Leveraging Technology to Improve Your Tasting & Tap Room